The Basic Attention Token (BAT) project is an open source project founded by Brendan Eich (the creator of the JavaScript programming language and co-founder of the Mozilla project), and a decentralized technical advertising exchange platform developed built on the Ethereum platform. This project was born with the aim of figuring out how to solve frauds and ambiguities in digital advertising.

The token is intended to accurately price user attention in the platform. Advertisers will pay BAT to website manufacturers to attract users’ attention. The BAT ecosystem includes Brave, an open source, privacy-focused browser designed to block trackers and malware. It leverages blockchain technology to securely anonymize and track users’ attention, and rewards the makers well.

Difference between BAT and BTC

Basic Attention Token (BAT) improves digital advertising efficiency by creating a new unit of exchange between producers, advertisers and users. All done on the Ethereum blockchain. The value of the token is based on the user’s attention, which is simply understood as an interaction that focuses on someone’s thoughts. Users can block ads, pay to view other ads or view ads and exchange them for BAT tokens. On the other hand, advisors will get a high return on investment through better targeting and reduced fraud. When this is done, the identity of the user is guaranteed.

1) Private

User’s web browsing data is kept completely private. All information required for ad matching will not be available. Third-party trackers are also blocked automatically.

2) Advanced ad matching

Brave browser keeps a complete collection of user data along with intent signals, active tabs, URLs, searched keyword information, browsing information, etc. To provide users with incentives , the platform along with the Brave web browser can also be set up if the user is present and experiences browsing at a convenient time and place.

3) Improved experience

Users do not need to reach out to external servers for each page load. When ad matching is done locally, it results in good browsing quality, good battery life, low data usage, and you also have fewer issues with scrambled content.

Development team

• Brendan Eich – Founder: He has long been famous as the founder of the JavaScript programming language and he is also the co-founder of one of the most popular browsers in the world, Mozilla Firefox.
• Brian Brondy – Co-Founder: He used to work at Mozilla Firefox. He is also a member of Evernote and Khan Academy.
• Yan Zhu – Security and Privacy Engineer: She was part of the Yahoo security team from 2014-2015 and was also elected to the Technical Architecture Group (TAG) of the World Wide Web Consortium.
• Scott Locklin – In charge of smart contracts and economics: He is the co-founder of Kert Software.

Conclude

Basic Attention Token owns a professional team, so it’s only a matter of time before improving digital advertising with them. BAT is truly one of the most revolutionary projects today. Let’s hope that they can bring positive momentum and provide us with a product that will be widely used in the future.

According to AZCoin News

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